AHMED AL SHERIF

Creative director

United Arab Emirates

Profile summary

Passionate and creative graphic designer with over 14 years of experience delivering impactful visual designs. Skilled in branding, digital marketing, and product design. Known for a keen eye for detail and transforming ideas into compelling visual stories. Proven ability to handle diverse design projects across industries, ensuring client satisfaction and effective communication.

Career highlights

Working with uae government sector more than 8 years: My design was chosen for Nike Abudhabi tourism collab and now you can find it in abudhabi traditional museum

Key skills

Skills
Web & Visual DesignIllustration & Digital ArtProduct & Mock-up DesignPhotographyAdobe Creative Cloud Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere)Final Cut ProMicrosoft OfficeSocial Media & Email CommunicationUI/UX Design PrinciplesMotion Graphics (beyond After Effects basics)Branding & Identity DevelopmentSEO/SEM Basics (for image optimization and online presence)Client Management & Communication (proactive updates & feedback)

Professional experience

Freelance Graphic DesignerJan 2018 - Present
Self-Employed

• Designed and developed tailored visual content for a wide range of clients. • Created concepts, wireframes, and mock-ups for digital and print products. • Developed product prototypes and participated in product lifecycle stages. • Delivered high-quality proposals and visual designs for client approval.

  • Designed and developed tailored visual content for a wide range of clients.
  • Created concepts, wireframes, and mock-ups for digital and print products.
  • Developed product prototypes and participated in product lifecycle stages.
  • Delivered high-quality proposals and visual designs for client approval.
Creative DirectorJan 2015 - Jan 2017
Birth Advertising & Publicity, Abu Dhabi

• Led creative strategy and visual direction for multi-channel campaigns. • Managed the production of print materials from concept to delivery. • Collaborated with internal teams to maintain brand consistency. • Provided budget-conscious pricing without compromising quality.

  • Led creative strategy and visual direction for multi-channel campaigns.
  • Managed the production of print materials from concept to delivery.
  • Collaborated with internal teams to maintain brand consistency.
  • Provided budget-conscious pricing without compromising quality.
Senior Graphic DesignerJan 2012 - Jan 2015
JAVA Publicity & Advertising, Abu Dhabi

• Developed innovative concepts under tight deadlines. • Presented final design ideas to clients and account managers. • Played a key role in overall campaign design and execution.

  • Developed innovative concepts under tight deadlines.
  • Presented final design ideas to clients and account managers.
  • Played a key role in overall campaign design and execution.
Graphic DesignerJan 2011 - Jan 2012
Al Ealaniah Magazine L.L.C, Abu Dhabi

• Designed over 220 advertisements weekly, ensuring timely delivery. • Reviewed and improved layouts to enhance visual appeal. • Handled full cycle of print design from concept to production.

  • Designed over 220 advertisements weekly, ensuring timely delivery.
  • Reviewed and improved layouts to enhance visual appeal.
  • Handled full cycle of print design from concept to production.
Graphic DesignerJan 2009 - Jan 2010
West Life Events, Amman, Jordan

• Met with clients to determine design needs and expectations. • Collaborated with developers, printers, and production staff. • Delivered high-impact visual experiences for event branding.

  • Met with clients to determine design needs and expectations.
  • Collaborated with developers, printers, and production staff.
  • Delivered high-impact visual experiences for event branding.

Education

Certificate, Web/Graphic Design & Adobe After EffectsApr 2012 - Sep 2012
SAE institute Amman Jordan
Bachelor's Degree, Graphic DesignJan 2006 - Jan 2010
Petra University, Amman, Jordan